let’s get to know each other

Please fill out the survey below to give us a better understanding about your brand and goals.
This survey will take about an hour to complete, feel free to digest one section at a time.

tell us about your company

What is your company/organization/product/service name?

When were you founded?

Why was your company started in the first place and what was the motivation?

What are the values and/or mission statement of your company?

Please describe your business. Who do you serve and how do you serve them?

What strengths would you highlight about your business?

What weaknesses could you improve on?

What are the long-term goals of the company? Where do you see your company in 5 years? 10 years? 30 years time?

Who are your main competitors? What do you feel they're doing well? Where do you think they could improve?

How do you differentiate from your competition?

tell us about your audience

Who is your primary target audience?

Think age, gender, location, career, family life...

What is the average household income of your target audience?

Are there any new markets you'd like to break into? If so, what would they be and why?

If your customers had to describe your company in one word, what would it be and why?

How do most of your customers find out about your company?

Website, social media, grocery store...

How do you plan to communicate with your target audience?

What three attributes would you like your target audience to think of when they look at your branding?

tell us about your brand needs