Peachy Clean
Branding
Peachy Clean is a fictional P&G brand that aims to keep people clean and healthy with eco-friendly laundry products. Peachy Clean targets young women who are looking for a trustworthy brand when leaving home for the first time.
This full experience brand reaches out to users with touch points such as: packaging, business system, consumer products, and social media. Each of these touch points aims to make a lasting impression that creates brand loyalty.
