KitchenAid is a mass-premium brand that gives the power of the kitchen back to the consumer. KitchenAid coaches learners, while allowing the most experienced cooks fine tune their results.
Solution
KitchenAid was seeking a recipe app to accompany an all-in-one cooking appliance that can steam, knead, chop, and whip up delicious meals.
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A simplified, step-by-step recipe process to guide frazzled chefs through the food journey was created to accomplish this need. Melanie Riley was the lead internal UI designer at Whirlpool Corporation in a process that involved an external agency, marketing stakeholders, and multiple internal design teams.
All-in-one appliance
Powered by Connected Recipes
To create warmth and honor kitchenaid’s heritage, we introduced an accent typeface:
Merriweather
Extensive Thought Went into the User Journey
to accommodate all recipe step possibilities this included cooking, weight scale, and tool related steps for both connected and non-connected users.
Review the recipe
program a cooking algorithm
easily use cook processor tools
clearly weigh ingredients
Food Typography
was created to promote the debut of the kitchenaid app at ces 2018
Although The app is optimized for tablet use,
Recipes Seamlessly Respond to Handheld Mobile Devices
KitchenAid® Cook Processor Connect awarded Best
of Innovation in Smart Home product category
Product advertisement, photography and video was created by KitchenAid Brand.